OUR VISION
We believe the outdoors is more than a place
At Upupa, we create original designs inspired by the places we go, the things we enjoy, and the little moments that make being outdoors worth remembering.
From clothing and caps to mugs, tumblers, patches, and stickers, our products are made for people who feel at home outside – whether you are heading into the woods, hitting the road, spending a day by the water, or simply carrying a little outdoor spirit into everyday life.
Our goal is simple: to make things that belong outside and feel right at home with you
OUR PHILOSOPHY
Outdoor does not have to mean ordinary
We are drawn to the character of the outdoors – rugged, unpredictable, relaxing, funny, beautiful, and sometimes a little weird. That spirit is at the heart of what we create.
Every design starts with an idea and is refined with care. We pay attention to composition, detail, and how the artwork works with the product it is made for.
We like designs that feel distinctive without trying too hard, and products that feel just as natural around a campfire as they do on the road or at home.
Good design should have character. Outdoor gear should have some too
OUR PRODUCTION
We design. Our production partners bring it to life
Every Upupa design begins with our own creative process – from the initial idea and artwork to the final production-ready files. We carefully prepare each design to work with the product it was created for.
We work with carefully selected production partners in the United States to produce and fulfill our products. This allows us to focus on what we do best: creating original outdoor-inspired designs and choosing products that give those designs the right place to live.
Whether it is a graphic on a shirt, a patch on a backpack, a sticker on a water bottle, or a mug by the campfire, the artwork has to earn its place.
Designed by Upupa. Made to go wherever you do